Skip to main content

DevMarketing

Marketing to developers requires a unique blend of technical insight, authentic communication, and respect for their expertise—and that’s where we come in. Whether you’re building awareness for your product, growing your developer community, or driving demand for your platform, DevMarketing offers you a unique forum to learn from your peers.

OUR NEXT EVENT

IN-PERSON: DevMarketing Summit @ DeveloperWeek Leadership 2025

Rising Above the Noise: Technical Marketing Tactics That Work

Thursday, May 29, 2025 · 9:00 AM – 12:00 PM (PT)
South San Francisco Conference Center, CA

We’ll discuss the tactics for finding where developers talk to each other and approaches for supporting and informing these conversations.

Panel 1: Be Where the Developers Are

Developers often rely on one another to help evaluate new technologies, dev tooling, and programming ideas. How can marketing teams engage in these conversations without being perceived as invading their space? Our panelists will discuss their tactics for finding where developers share their knowledge and their tactics for supporting and informing these conversations.

Speakers:
Michael Ortega, Head of Marketing @ Predibase
Yolande Poirier, Senior Manager, Developer Community @ Neo4j
Bo English-Wiczling, Senior Director @ Oracle
Ziwei Chen, Senior Developer Marketing Strategist @ Catchy
Surbhi Rathore, CEO & Co-founder @ Symbl.ai

Panel 2: Building a Developer Community

We often speak of the “Developer community” as if it’s a homogenous group of technical experts. In reality, it’s a collection of various communities consisting of unique individuals with differing experiences and skillsets – some of whom never cross paths with one another. Dev marketing teams dream of tapping into these communities by building a subset of developers devoted to their products and services, but often struggle to break through. Our panelists will explore how they have encouraged community among their developer audiences, the benefits it has brought for their organization, and the support these communities provide to the technical practitioners who belong to and engage deeply with them.

Speakers:
Ojus Save, Developer Advocate @ Zoom
Pat Patterson, Chief Technical Evangelist @ BackBlaze
Stephen Chin, VP of Developer Relations @ Neo4j
Anthony Lusardi, Developer Relations Engineer @ LibLab

REGISTER

Upcoming Events

IN-PERSON: DevMarketing Summit @ DeveloperWeek Leadership 2025

Rising Above the Noise: Technical Marketing Tactics That Work

Thursday, May 29, 2025 · 9:00 AM – 12:00 PM (PT)
South San Francisco Conference Center, CA

We’ll discuss the tactics for finding where developers talk to each other and approaches for supporting and informing these conversations.

Panel 1: Be Where the Developers Are

Developers often rely on one another to help evaluate new technologies, dev tooling, and programming ideas. How can marketing teams engage in these conversations without being perceived as invading their space? Our panelists will discuss their tactics for finding where developers share their knowledge and their tactics for supporting and informing these conversations.

Speakers:
Michael Ortega, Head of Marketing @ Predibase
Yolande Poirier, Senior Manager, Developer Community @ Neo4j
Bo English-Wiczling, Senior Director @ Oracle
Ziwei Chen, Senior Developer Marketing Strategist @ Catchy
Surbhi Rathore, CEO & Co-founder @ Symbl.ai

Panel 2: Building a Developer Community

We often speak of the “Developer community” as if it’s a homogenous group of technical experts. In reality, it’s a collection of various communities consisting of unique individuals with differing experiences and skillsets – some of whom never cross paths with one another. Dev marketing teams dream of tapping into these communities by building a subset of developers devoted to their products and services, but often struggle to break through. Our panelists will explore how they have encouraged community among their developer audiences, the benefits it has brought for their organization, and the support these communities provide to the technical practitioners who belong to and engage deeply with them.

Speakers:
Ojus Save, Developer Advocate @ Zoom
Pat Patterson, Chief Technical Evangelist @ BackBlaze
Stephen Chin, VP of Developer Relations @ Neo4j
Anthony Lusardi, Developer Relations Engineer @ LibLab

REGISTER

LIVE WEBINAR

What Drives Developers to Decide?

Wednesday, June 25, 2025 · 10:00 AM – 11:00 AM (PT)

It’s critical for technical marketers to connect with developers and convince them to bring us into their organizations, but the path forward is not always obvious.

Panel descriptions coming soon…

REGISTER

IN-PERSON: DevMarketing Summit @ API World 2025

How to Leverage Your In-House Technical Teams

Friday, September 5, 2025 · 9:00 AM – 12:00 PM (PT)
Santa Clara Convention Center, CA

Let’s trade strategies on how your marketing team can leverage the expertise and knowledge of your in-house technical teams, so they are actually talk-the-talk when engaging developers.

Panel 1: Marketing among the Engineers

Technical experts are often wary – and can be outright hostile – to members of marketing teams, even within their own organizations. They’ve been burned by the false promises, pushy tactics, and poorly appropriated developer culture promoted by organizations more concerned with hitting sales numbers than delivering value. Successful marketing teams learn to bridge these gaps in order to deliver more authentic messaging and developer experiences that directly address the needs and concerns of this audience. Our panel of experts will share the tactics they have used to reach across the technical chasm to build productive relationships both with their internal teams and their technical customers to better inform their marketing efforts and build trust that delivers long term returns.

Panel 2: Thought Leadership – Marketing’s Most Powerful Tool

To be a technical expert is to be an eternal student. Engineers who allow their knowledge to languish see their careers diminish with time. There is a constant need for clearly communicated technical knowledge that helps developers not only move forward in their career, but expand their knowledge of how everything works to satisfy their constant curiosity. Marketers who create a platform for the technical experts within their organizations to share their knowledge with peers see a halo effect around the rest of their marketing efforts that makes everything they do seem more authentic and valuable as a result. In this panel, we’ll hear from experts who have developed thought leadership programs within their organizations to elevate technical experts in their communities as they share the results of their work and best practices for helping you and your team put thought leadership into effective action.

REGISTER

LIVE WEBINAR

Understanding Developer Culture and Community

Wednesday, October 8, 2025 · 10:00 AM – 11:00 AM (PT)

How do we define developer culture? It’s not just Star Wars / Trek and anime – developers talk to one another, they share information, they influence each other – what does that mean for engaging them?

REGISTER

Recent Articles

View all DevMarketing Articles

Register for Upcoming DevMarketing Events

We have a number of DevMarketing events planned for 2025. You can register now for as many events as you would like or come back closer to each event to register for that specific one. Either way, we will send you a separate confirmation for each event (so you can easily add them to your calendar). All times indicated are Pacific.