Steve Taplin

Steve Taplin is the CEO and Founder of Sonatafy Technology, a Software Delivery Acceleration Systems company headquartered in Scottsdale, Arizona. Sonatafy diagnoses where software delivery breaks down and installs the systems that fix it, pairing US Principal Engineers with senior LATAM engineering talent operating in US time zones to own end to end delivery outcomes. With 60+ client engagements across SaaS, healthtech, fintech, and PE backed technology, and recognition as a 3x Inc. 5000 honoree with 408% three year revenue growth, Sonatafy has become a go to partner for engineering leaders who need predictable execution, not just headcount.

Steve is a serial entrepreneur with 30+ companies founded over 25+ years, including 20 failures and 10 multi million dollar wins. That track record informs everything he builds and advises on. He is a Forbes Technology Council member with 248+ published articles across Forbes, Entrepreneur, CIO, and Inc., covering software delivery, engineering leadership, and the operational realities of scaling technology organizations.
He is the author of ""Fail Hard, Win Big"" and co author of ""The Backlog Illusion"" (with CTO Chris Horvat), which challenges the assumption that closing tickets and completing sprints equals product progress. He hosts the Software Leaders Uncensored podcast (195+ episodes), where he has candid, unfiltered conversations with CTOs, VPs of Engineering, and product leaders about what actually works and what quietly fails inside software organizations.

Steve has delivered 50+ speaking engagements on software delivery strategy, engineering team design, and entrepreneurial resilience. His advisory perspective is shaped by decades of building, breaking, and rebuilding companies across every stage from bootstrapped startup to institutional scale.