Renato Azevedo Sant Anna

Renato Azevedo Sant Anna is an AI Product Leader & Innovation Architect, author, and strategic consultant recognized for his interdisciplinary profile and ability to connect technology, business, and strategy. With a background in Computer Engineering and specializations in Marketing (FGV), Analytics and Big Data (FIA), Digital Business (USP/Esalq), and Entrepreneurship (Unesp), he combines deep technical expertise with sharp market insight. He leads digital transformation and AI strategy initiatives for Retail, Technology, and SaaS companies, applying business design to create differentiated strategies and Go-To-Market (GTM) plans that improve operational efficiency and generate concrete business outcomes. Renato is the author of “Forjando Carreiras com IA”, co-author of an article in Forbes USA, besides speaking at national and international events on AI Strategy and AI for Business. He is also the creator of the “11 Laws of Collaborative AI,” a manifesto that defends governed, human-centered AI as a driver of responsible innovation. As a mentor, he applies a unique methodology that blends the OODA Loop, agile practices, and Design Thinking to help organizations build sustainable value. His mission is to guide companies through digital transformation, proving that innovation is not optional—it is the foundation of a prosperous and sustainable future.