What drives developers to engage with our brands and tooling—and ultimately bring us into their organizations? In this session, we’ll explore the value of developer influence, what moves them through the AIDA funnel, and how technical marketers can build the trust needed to turn connection into adoption.
Speakers:
- Ameer Hassan, Co-founder and CCO @ APIMatic
- Erza Zylfijaj, Marketing Program Manager @ Nobl9
- Pat Patterson, Chief Technical Evangelist @ BackBlaze
Moderator:
- Moderator: Nic Galluzzo, Co-Founder @ ProductColab
Full Session (57:18)
