What Drives Developers to Decide?
January 15, 2025
While the developer audience is rarely the purchaser in most transactions, the value of their influence is undeniable. Some engineering teams have actively revolted when some new policy or tool that didn’t meet their needs or slowed them down was forced upon them, resulting in lost productivity and unnecessary staff turnover. It’s critical for technical marketers to connect with developers and convince them to bring us into their organizations, but the path forward is not always obvious. What drives developers to engage with our brands and tooling? How do we drive them down the AIDA funnel? Come prepared to share your best tips and practices as we explore together how to make friends in and influence developer communities.
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Defining The Technical Customer Persona
February 12, 2025
What, Exactly, *Is* a Developer?
Let’s be honest – we’re pretty loose with the term “developer”. They build applications, APIs, infrastructure, and the panoply of technical products; they use a variety of languages – JavaScript, Rust, C#, etc. – across a multitude of environments – Linux, Windows, Docker, Kubernetes, etc.; they build the front end of an application and/or the backend… In this session, we’ll talk to a panel of dev marketing experts to help unravel the developer audience and pinpoint the moments of segmentation that can help us defi
The Developer Tools Customer Workflow
Selling technical tools to a developer audience is one of the more challenging marketing activities out there – developers have unique demands, often with measurable criteria for solving them. Sales cycles can last as long as six to 12 months as IT teams evaluate proofs of concept to ensure their adopted solution will integrate well into their technical stack. In this session we’ll chat with a panel of experienced dev marketing specialists as we discuss how they have overcome these challenges and improved the technical purchase workflow for their organizations.
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